A Google My Business profile is essential for local businesses and startups. It is free and will let your business to appear in local search results for queries specific to your products or services. Without local SEO, you won’t be appearing on any local map listings in which Google displays search results, and it is essential to make use of this opportunity by showing at the top of google map.
The secret to getting your business to the top of google maps lie in a perfectly optimized Google My Business page by listing your business and making edits and additions to your page to outrank your competitors. For example, when it comes to choosing your categories to be specific. One would have a better chance to rank for “Arizona Local SEO” or “New York SEO” than for general terms like “Local SEO” or “SEO.”
Local search results appear for people who search for products and services near your business location. They show a few numbers of businesses across Maps and Search. For example, if you search for “new york web design” on google, it will show you the matching nearby web design firm that you’d like to visit. Local SEO starts with NAP (name, address, phone) and then listing your business on every other local listing sites like Yelp, Foursquare, Yellowpages, etc.
Having same NAP information on your website is essential. Filling complete information about your business always helps you with click-through rate. It is also necessary to get the site updated with accurate NAP and other business related information like description, business hours, menu, photos, etc. and then copy all the data into GMB.
To improve your local rankings, you will need to build citations for your local business website; these can be on the Local Business Listing website (LBLs) like Yelp, Foursquare, Yellowpages, etc. The listing, maintaining and data cleansing of local citations is an integral part of local SEO. This practice enables you to not only showcase your services in search engines such as Google, Yahoo, and Bing but also help your customers find you easily.
Another significant ranking factor for local SEO is to implore customers to leave positive reviews on your GMB listing. Your star rating is also displayed on the Google map to searches so a high rating can also improve your click through rate from search engine result pages.
To give your business a boost, you can ask a few of your loyal customers to leave reviews that will be enough to spring up your ranking. Positive reviews add trustworthiness to your business and google ranks this kind of business higher on google maps. For every negative review, proper response with your explanation is necessary to convert their impact positive.
Google My Business shows your customers’ data through their insights. By this, you will be able to view and analyze how people came across your website for more information about your products and services, and what exactly they are searching for. You can also see how many people visit your website, and how many times they have viewed your products and services-related information and from where they leave your website.
This piece of data is very compelling for your local SEO strategy, as you can instantly see how well you are doing, and see which new strategies and techniques you can use to improve your business volumes further.
Having a business in today’s world is challenging, as you are always facing a lot of competitors in your niche. It is crucial to find ways to stand out, and optimize your Google My Business account and give your business the visibility it needs, and help potential customers find you easily.